It is necessary to keep Optout option with the promotional campaign as per ACMA Guidelines.
The Optout options are –
- ‘Unsubscribe link’ (For Personal Number and Business Name)
- ‘Reply STOP to Opt-out’ message (For Shared Number and Dedicated Number)

- To opt out for SMS updates, customer can click on the link provided at the end of the message or Reply ‘STOP’.

How to add a Business Name.