Overview
Opting out contacts from receiving SMS/MMS messages is an essential practice for maintaining customer satisfaction and adhering to communication regulations. Guni provides a simple way to manage opt-out contacts by blocking them through the platform.
Benefits of Managing Opt-Out Contacts
- Ensures compliance with communication laws by respecting recipients’ preferences.
- Reduces negative feedback by avoiding sending messages to those who opted out.
- Maintains a clean and updated contact list for campaigns.
Steps to Add Opt-Out Contacts in Guni
- Go to the Audience section in the Guni dashboard: Guni Audience.

- Click on Opt-Out List to view the current opt-out contacts.
- To add new contacts, click Block Contacts.

- Choose the Add Bulk Contacts option to upload multiple numbers at once.
- Click Download Template to get the predefined Excel file.

- Open the downloaded file and enter the contact details in the following columns:
- Name: The name of the contact.
- Mobile: The mobile number of the contact.
- Country Code: The country code (e.g., 61 for Australia).
- Save the file after entering the data.
- Go back to the Guni platform and click Next.

Click Finalise Import the updated file to complete the opt-out process.